2017 New Zealand Lions Series
Client: New Zealand Rugby
Date: 2016-2017
The 2017 New Zealand Lions Series was a much-anticipated rugby tour held in June and July 2017. The British and Irish Lions, featuring top players from England, Ireland, Scotland, and Wales, undertook a challenging tour of New Zealand. The task of implementing and executing the brand and “Out Roar” campaign was crucial in energising fans and creating a vibrant, unified support base for the Lions throughout the series.
DHL New Zealand Lions Series 2017 Mark
DHL New Zealand Lions Series 2017 Alt mark
For use were the mark mark wasn’t culturally appropriate.
DHL New Zealand Lions Series 2017 Mono mark
Outroar campaign poster
outroar
Poster_Dark
Lions Rugby Tour – NZ All Blacks v British & Irish Lions 3rd Test, 8 July 2017
Camper
2017 New Zealand Lions Series on the feild
2017 New Zealand Lions Series tickets and wallet
Social Media creative for test matches
